DEI Introduces Brian Van Koevering

Contact: Tom Miller
        Design Engineering, Inc
        (800) 264-9472
        (440) 930-7940
        tmiller [at] designengineering [dot] com

Design Engineering Inc. (DEI) Introduces
Powersports Market Segment Manager – Brian Van Koevering

DEI Introduces Brian VanKoeveringAVON LAKE, OHIO (OCTOBER 14, 2013) – Brian Van Koevering, former PowerParts accessory program manager for KTM North America, is now the new powersports market manager for Design Engineering Inc., (DEI). DEI, recognized as a market leader in performance thermal tuning and acoustic products, has experienced rapid growth since its inception in 2008 necessitating the addition of a dedicated market manager.

The DEI powersports product line includes pipe wrap and wrap kits, fairing kits, gas tank covers, heat reflective materials, line and hose protection and performance enhancing products for motorcycle, ATV/UTV/off-road, personal watercraft and snowmobiles.

Van Koevering has close to 15 years of powersports marketing and brand management experience in past positions with KTM NA (Amherst, OH), Enduro Engineering (Lansing, MI) and Gardener-Westcott Company (Novi, MI).

DEI’s VP Sales and Marketing, Tom Miller, says, “We are very fortunate to have someone with Brian’s credentials to join our team to help us chart an aggressive growth strategy for our Powersports division. Brian’s previous experience included developing and sourcing numerous motorcycle products on a global level including his experience at the O.E. level. He has a wide breadth of product management experience and we feel confident his contribution will accelerate our growth within the powersport market in brand awareness, increased distribution and profitability.”

Van Koevering began his position in September and is responsible for driving revenue growth for the entire powersports market segment which includes: motorcycle, personal watercraft, ATV/UTV/offroad, snowmobile and marine. He reports to Tom Miller, VP Sales and Marketing.

For more information, go to, or call 800-264-9472. To reach Brian Van Koevering direct email Brian at brianv [at] designengineering [dot] com. Keep up with the very latest developments at DEI on Facebook, or follow DEI on Twitter.


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About Design Engineering, Inc. (DEI)
Design Engineering, Inc. (DEI), founded in 1995 by the late Dale Markley and based in Avon Lake, Ohio, is the leading aftermarket supplier of thermal tuning, heat, and sound control products.  Additionally, DEI manufactures Ny-Trex™ nitrous systems and components that are sold nationwide to the motorsports, automotive, motorcycle, powersports and marine enthusiast markets. DEI engineered products offer the most effective means to improve an engine’s cooling efficiency to enhance performance.  In 2009, Design Engineering entered the turbocharging market by partnering with SPA Turbo of Brazil to become the official North America supplier of SPA turbos and components.

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