DEI News and Press Releases

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DEI Locking Tie ToolAVON LAKE, OHIO (OCTOBER 9, 2014) – Stainless steel locking ties are commonly used in many different automotive applications. Both light weight and strong they can take a lot of abuse but are sometimes finicky to work with especially for the average guy who doesn’t use them every day.

DEI has developed an effective tool to tighten stainless steel locking ties. This tool saves time and hassle while providing a professional looking result. Simply slide the tool on the end of any ¼” nut driver, engage the tie, and twist. This gets the tie nice and secure without the hassle.

DEI’s Locking Tie Tool will fit on the end of any standard ¼” drive extension so working in tight spaces is not a problem. This specialty tool works with all popular styles of stainless ties - up to ½” wide.



Dennis Gage of My Classic CarAVON LAKE, OHIO (OCTOBER 7, 2014) – Dennis Gage, the easily recognized handlebar mustachioed host of My Classic Car, will make an appearance at DEI’s booth #20013 on Thursday, November 6 from 3:30 until 4:30 p.m. My Classic Car is a weekly television program that capture’s America’s love affair with the automobile that is now in its 18th season on Velocity and MAVTV.

Tom Miller, Design Engineering’s VP of sales and marketing, says,” My Classic Car provides the most complete coverage on classic vehicles, from complete restorations, to top events throughout the country to step-by-step “how-to” projects.  Dennis covers it all with authority and humor to keep the show fresh and entertaining each week.  We are delighted that he is going to make an appearance at our booth on Thursday afternoon to sign autographs and answer your questions.”



DEIPowersports.comAVON LAKE, OHIO (SEPTEMBER 30, 2014) – Design Engineering is pleased to announce the launch of an all new Powersports website. The site has been completely redesigned from the ground up to include all the essential heat & sound control applications for the Powersports customer. All product categories are focused specifically for Powersports use, so visitors can easily explore solutions that are the right fit for the application.



Gray Ghost TeamAVON LAKE, OHIO (AUGUST 14, 2014) – The DEI supported Gray Ghost Team of Jim “Jimbo” Fischer (owner, rider), Warner Riley (crew chief), and Mike Witt (engine tuner) recently enjoyed some needed seat time in preparation for the upcoming AMA BUB National Speed Trials on the salt flats Bonneville...



MSD Atomic DeuceAVON LAKE, OHIO (JUNE 4, 2014) – The Atomic Deuce is the latest project of MSD Performance designated to debut  during the 2014 Hot Rod Power Tour. This classic five window ’32 Coupe that was made popular in the movie American Graffiti features Boom Mat damping material and Floor & Tunnel Shield II.

Boom Mat’s damping material and Floor & Tunnel Shield II are the thermal tuning products of choice for this classic build developed to showcase many of MSD’s performance products.  With a goal of keeping the interior cool, comfortable and quiet, MSD selected Boom Mat damping material to cover the entire floor, cowl, roof and doors. The damping material reduces low frequency noise that can cause vibration and adds an extra layer of protection from ambient and direct heat. Flexible and easy to trim, this material is easy to install on metal, plastic or fiberglass and virtually eliminates all unwanted road and engine noise.