Boom Mat Top Choice for MSD Performance

Contact: Mike Zenone
        Design Engineering, Inc
        (800) 264-9472
        (440) 930-7940
        MikeZ [at] designengineering [dot] combrianv [at] designengineering [dot] com

Boom Mat Top Choice for MSD Performance

Boom Mat thermal tuning products top selection for MSD’s latest project build - The Atomic Deuce

MSD Atomic DeuceAVON LAKE, OHIO (JUNE 4, 2014) – The Atomic Deuce is the latest project of MSD Performance designated to debut  during the 2014 Hot Rod Power Tour. This classic five window ’32 Coupe that was made popular in the movie American Graffiti features Boom Mat damping material and Floor & Tunnel Shield II.

Boom Mat’s damping material and Floor & Tunnel Shield II are the thermal tuning products of choice for this classic build developed to showcase many of MSD’s performance products.  With a goal of keeping the interior cool, comfortable and quiet, MSD selected Boom Mat damping material to cover the entire floor, cowl, roof and doors. The damping material reduces low frequency noise that can cause vibration and adds an extra layer of protection from ambient and direct heat. Flexible and easy to trim, this material is easy to install on metal, plastic or fiberglass and virtually eliminates all unwanted road and engine noise.

To reduce driveline and exhaust temps radiating into the body, MSD added DEI’s Floor and Tunnel Shield II. This material is made from an embossed 10 mil aluminum skin bonded to 1/8” composite glass-fiber core and backed with a high temp super strong pressure sensitive backing.

MSD Performance president, Russell Stephens, shared, “The MSD Atomic Deuce is designed to perform and was built in-house at MSD. MSD engineers specified the DEI Boom Mat and the heat shield material for the car. The Boom Mat makes a huge difference in sound deadening. It is an absolute must for a hot rod. We also knew there would be tight spaces with the LS3 engine and 4L65 transmission. The Heat Shields make a night and day difference on inside car temperature by reflecting the heat back away from the body. Plus it looks like a high tech space shuttle under the car. The DEI products work exactly as advertised!”

Other performance features include MSD’s Atomic Fuel Injection, DyanForce rotating electronics and other MSD ignition components. Built by MSD’s master craftsman, Bobby Woleslagle, this bright red Ford street rod sports a New Age motorsports body – a Pete and Jakes chassis prepped by Posies, equipped with a powerful LS3 engine linked to a 4L60 transmission. The paint is a special PPG blend created by Squeeg’s Kustoms. Other modifications and credits include:

  • Ford 9” rear-end
  • Rocket Racing Wheels
  • Coker BFG tires
  • Hogan Billet intake
  • 2- 1000 Accufab Throttle Bodies
  • Lokar Shifter and Lakester Accessories
  • Joe Gibbs Driven Oil
  • Ididit Column
  • Billet Specialties Steering Wheel
  • Exhaust Coated by Lincoln Industries
  • Doug’s Cutouts
  • Dakota Digital Dash
  • Fuel Tank by Tank’s Inc.
  • March front Drive
  • Fittings and hose by Fragola
  • Steering wheel by Billet Specialties
  • Vintage Air AC
  • Glide Seat
  • Walker Radiator
  • Cooling Components Inc. Fan
  • PPG paint especially blended and applied by Squeeg Kustoms

For more information about the full line of Boom Mat products, call 800-264-9472, email sales [at] DesignEngineering [dot] com, or visit For more information on The Atomic Deuce, visit MSD’s Facebook page and website.


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About Design Engineering, Inc. (DEI)

Formed in 1995, Design Engineering Inc. (DEI) is a major U.S. manufacturer and supplier of high performance automotive aftermarket products selling worldwide to a large number of commercial markets – automotive and racing, V-Twin, Sportbike/Metric, ATV/UTV/Offroad, 12 Volt/Car Audio, Industrial, Marine, and Aeronautical. DEI, located in Avon Lake, OH specializes in the development of thermal and acoustic performance products as well as cryogenic intake systems and related accessories under the CryO2™ brand, nitrous oxide systems and accessories under the Ny-Trex™ brand, acoustical insulation and sound deadening products under the popular Boom Mat™ brand, as well as a full line of performance coolant additives under the brand Radiator Relief™.

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