• DEI Cruies In Photo Album


    The Inaugural DEI Cruise In took place over Father's Day Weekend and was a great success. We'd like to thank everyone that came out to support the event and invite everyone to check out the photos on or website and at Facebook.
    View The Album Now

  • DEI YouTube Channel


    The DEI channel on YouTube is the perfect place to learn installation techniques, tech tips and more information about the ever growing line of products from Design Engineering, Inc.
    View Channel

  • DEI sponsors the Hot Rodders of Tomorrow Competition


    DEI sponsored Hot Rodders of Tomorrow team to compete in engine challenge Semi-Finals at SEMA in Las Vegas November 3-5.
    Read More

  • DEI, CryO2, Boom Mat, Radiator Relief Catalog


    DEI's new full color catalog is packed with 48 pages of tested and proven thermal acoustic performance products with the flagship brands enthusiasts have learned to trust for quality and performance.
    Read More


    Check out the photo album follow the DEI Project Camaro from start to finish.
    Read More

  • Design Engineering Sponsorship Program: Team DEI


    The importance of grassroots marketing can never be underestimated. Design Engineering continues it's efforts of supporting local, national and international racer, project and show vehicle owners....
    Learn How to Join Team DEI

  • Buy NEW DEI Locking Tie Tool
  • Buy NEW DEI Titanium Protect-A-Boots spark plug boot protectors
  • Buy NEW DEI Quick Fix Tape
  • Puchase DEI Gasket Solution
  • Buy DEI Titanium Exhaust Pipe Wrap
  • Buy DEI Titanium Turbo Shield

Featured Article >>

The Hudson Project

Sponsored by the Michael-Ryan Pattison Foundation and developed to be quadriplegic and paraplegic accessible, The 1947 Hudson Race Truck was designed and built by Randy Simmons, a California entrepreneur and inventor specializing in robotic engineering.

The Hudson is the first ever race vehicle designed to set land speed records while being controlled and driven by a quadriplegic who has no mobility below the collar bone.

As driver, Michael-Ryan uses a one-of-a-kind pressure sensitive mouthpiece to control the throttle and steering while co-driver, Randy handles gear selection, braking, and has the ability to assume total control of the Hudson in case of emergency.

DEI sponsors the Limpnickie Lot!

We here at DEI are very excited to be a part of the Limpnickie Lot. We are looking forward to working with Taber Nash and the rest of the next generation of bike builders of the Limpnickie Collective. Our exhaust wraps and thermal protection products have proven to be a great fit in the motorcycle industry and we look forward to assisting the Limpnickie Lot in their continued effort to form the future foundations of custom motorcycling.

For more information about the Limpnickie Lot, visit their website and their blog

Reflect-A-Gold Makes the "Cool Top 10"

The guys over at The Octane Report published an article detailing the "Top 10 Cool Racing Parts For Your Street Car" and Reflect-A-Gold made the #1 spot on the list!

The article is about how parts originally manufactured for racing, make the jump to the everyday street car. Whether it's is through performance, safety, convenience, or just a cool look, The Octane Report lists the top 10 cool items born through the search for a competitive advantage that have recently made that leap from the racing world to the street.

If you're interested in checking out the article you can find it here

DEI Sponsors Eden High School's Chopper Class

Eden High School's Chopper ClassThe goal of Eden’s Chopper Class has remained constant since it was formed in 2007, teach kids in grades 7-12 about the process of real world engineering. The "instructional tool" they focus on is American V-twin motorcycles. Using V-twin Choppers as a teaching and learning tool is a natural fit and progression with Eden's students. Most of them ride various machines throughout all four of Western New York’s seasons. This program remains viable because of the support they receive from their sponsors.

Eden Chopper Class is proud to announce their partnership with Design Engineering Incorporated (DEI). The products that have been donated, protect a wire boot kit and pipe wrap kit, to their 2009/2010 bike build have provided Eden's students with the resources they need to create a truly functional and aesthetically pleasing exhaust system and wiring harness. Eden’s Chopper Class would like to thank DEI for their support and donations.

CryO2: The Cool Way To Get More Power

Performance enthusiasts know that when it comes to engine air and fuel temperatures, colder is better.  With that in mind we first introduced the first CO2-based fuel and air cryogenic super coolers for drag racing applications in 2003.

The CryO2™ system uses liquid carbon dioxide (CO2), stored at 80 degrees below zero (Fahrenheit), to super cool intake air, fuel, and even a vehicle’s turbo intercooler, resulting in more power and cooler engine combustion chamber temperatures.

The technology as well as the theory behind CryO2 have been around for decades.  Liquified carbon dioxide has been used in commercial cooling applications such as soda fountains and beer taps.  And both street and strip racers have long known that a cold, dense fuel/air mixture carries more oxygen and more fuel to the combustion chamber than a warm mixture.  Performance enthusiasts have seen this scientific fact put into practice for over 35 years in the form of ram air, cowl induction and cool air intake tubes.  A cooler air/fuel mixture also burns better, eliminating hot spots and pre-ignition problems that occur frequently in high-compression engines under load.